According to Econsultancy, 73% of customers are happy when contacting businesses on a website. Meanwhile, surprisingly, this number is only 61% via email and 44% via phone.
An impressive number but not too surprising, isn’t it? There is an inevitable trend moving around a customer experience that businesses need to concentrate on.
However, surprisingly, a large chunk of business websites still do not have this feature available. That means they are missing out on a huge opportunity to set their business apart from the rest of the competition.
Obviously, the live chat tool is dominating this sensitive period of Covid time. Therefore, in this topic, we will discuss one of the most popular options for businesses – Facebook Chat Plugin.
The growth of the Facebook Chat Plugin
Facebook Chat Plugin is a kind of live chat bringing the Facebook Messenger experience to any website. And it lets businesses then converse with customers as if they were chatting with a friend on Facebook.
It automatically loads the recent chat history between the person and your business. Hence, that really helps provide a consistent experience for your clients and retain the conversation even after they have left your webpage.
No need to capture their information to follow up, just simply continue the chat in Messenger. It is exactly how you may directly benefit from this powerful tool.
Let’s cut right to the chase. The statistic doesn’t lie!
According to the Zendesk CX Trends Report, live chat apps witnessed the largest increase in new users in 2020, outpacing all other channels. The percentage of users who say social live chat apps like Facebook Messenger are their favorite channel has increased by 110% in the last year. Furthermore, businesses that use the Chat Plugin witnessed a 45% boost in client inquiries about their products and services, indicating that we should embrace it as well.
Big Reasons For Business To Utilize Facebook Chat Plugin
The plugin is cross-platform, so it works on the web as well as on mobile, and the chat session can continue from the website to the Messenger app.
From this basic work, Facebook Chat Plugin kicks off many benefits to make online business more effective and scale up with minimal effort.
Easy to Integrate and Affordable
Being always available on the website is the biggest advantage that Facebook Chat Plugin brings to businesses. It allows businesses to leverage the same investment across both their Facebook page and their website at no additional cost. Furthermore, this kind of live chat simplifies the process of working with or supporting a fallback for people who aren’t logged into Facebook.
As a result, most users feel at ease when conversing on any device without having to look elsewhere for basic information. Therefore, it is beneficial for both parties without compromising the quality of interaction.
Disruption is minimum
Let’s back to the reason why messaging is being favored?
Clearly, online chats are flexible, like phone calls, as the user does not have to go to a decent place to connect with the service provider. Communication can be initiated from anywhere at any time. And chatting is ideal and easier for both professional personal communications.
So, in addition to other means like sending an email or filling out a contact form, using a Facebook Chat Plugin on your website is a super-adding choice. You can see it as an effective way to attract people and trigger a conversation with businesses.
Persistent, Consistent Engagement
In fact, if you use traditional communication methods, when a consumer leaves your website, you will lose them permanently. Your only hope of continuing the conversation is for them to return to your site. Once you add Messenger to your website, this is no longer the case.
All of your discussions are saved in your Facebook Business Inbox when you use a Facebook Chat Plugin on your website. This means that even if a person leaves your website, you may continue a dialogue with them.
As per that, businesses will have an easier time targeting a specific demographic and promoting their products and services. Each message sent is an opportunity to gather useful information about a customer that can aid in the development of a long-term relationship.
There are various reasons why your company would want to contact this customer again after responding to an initial communication. Now that the channel is open, generating high-quality leads should be a lot easier.
Increase intent to purchase
The option to message your business earns customer trust. And trust makes it easier for customers to shop. According to Facebook research, 65% of customers prefer to shop with a company that can be reached via chat.
People are sometimes just a question away from making a purchase. By using Facebook Messenger to streamline two-way communication, your business can assist them in making purchasing decisions, and move them further down the sales funnel.
Be A Trustworthy Business – Why Not?
The entire world is messaging! And every customer is expecting to visit businesses that can support them in the highest priority to make their experience become memorable. So, choosing the right communication tool at the right time can boost your business to have a certain place in their trust.
Your customers are already using Messenger in their personal lives, so it’s pretty natural for them to start messaging your business that way, too. So with Facebook Messenger for Business, you can now turn connecting customers into a revenue-generating center rather than what many people perceive as a cost center.
Understanding the challenges of businesses, Chative aims to be a link that connects you to this essential tool. We are a leader in developing automated messaging live chat, with a sophisticated chatbot. Our mission is to assist businesses in becoming a trusted friend of their customers through online communication.
Therefore, it’s a pity if you can’t utilize the huge numbers of people who are familiar with using Messenger to reach and convert them to be your customers right on your site.
Try it now? Chative has your own choice right here.